The most popular web browsers support web fonts natively. This facilitates designers to create great readability using innovative tools and techniques of web typography. In this article, I have provided vital information about the most effective web typography , how to improve it and some useful tools to do it. When you compose any text, the selection of font style is a fundamental factor. Normally, fancy fonts are used in the title, heading or sub-heading while in the normal body text simple fonts such as Arial, Times Roman, Verdana, Helvetica, etc.
Text size is another important aspect that needs to be considered. If the text size is too big or too small it hurts both the eyes and mind of the readers. Moreover, designers should not ignore smartphone users as they are fast increasing in numbers. Visitors use smartphones as a handy device for online shopping, to get information, GPS, entertainment and more.
Therefore, it becomes essential that text size should be intelligible on different sizes of screen resolutions. In web pages, ideal measurement of leading space enhances text lucidity. It depends on font, style, and size as well as the space and length measurement of words. An ideal leading measurement should be two to five points higher than the font size.
However, it may depend on a number of factors such as the the screen layout, type of font and the placement of texts and images. It means uniformity in heading, body text, bullet text, title, heading and text heading.
Keep same size, font, leading on all pages. It is also important to use a typographic scale that is helpful to define different portions of text. An ideal measurement for length of text line should be 65 characters. To grab attention of website visitors, it becomes essential to emphasize important words or lines. Make the word bold or italic but refrain from underlining it as users might mistake it for a link.
Similarly, do use colors for text but refrain from using blue as this is associated with an active link. Enlarging size of text is a good way to focus on it. This is due to the use of typography. The arrangement of the contents, the colors and fonts used and other minute details provide a way of communication between the visitor and the website owner. The basic approach of using typography is selecting the correct font.
The font should be as clean as possible. It shouldn't be too small and crummy. Using fonts that are easy to read are key to presentation. The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of color, font and text size can prove to be vital for attracting your target audience. It's easy to attract the readers using typography but holding their attention requires more creativity. You can work on creating some interest within the content by highlighting texts that are captivating.
Every content may contain some mundane text. If used effectively, typography can make them look attractive. The correct approach might be the use of some attractive graphics. A content might be an advertisement of a computer game. It might contain some exciting features of the game.
The spacing is entirely off with no baseline or alignment. This sign looks more like a glued together ransom note than a restaurant name. The way something is formatted for a magazine is drastically different from a postcard. Consider where this message will end up and how it will look. Widows are sentences that are standalone from the rest of the paragraph, and orphans are words that, for spacing, are standalone in a sentence line. Both are off-putting and to be avoided at all costs.
None of these rules are set in stone; there are always exceptions. That being said, these rules are there for a reason and it would take a very trained eye to go against these rules and create a function, beautiful design. Contact us to receive a complimentary professional critique of your ad or logo. Wilson is a partner, creative director, and man about town no, seriously, he knows basically everyone. Known for his sharp eye for detail, his creative cunning, and his ability to incite both fear and love, we're pretty sure Wilson's never met a design challenge he couldn't solve.
I like to use fashion and furniture analogies for another reason: Typefaces, too, are artifacts that can be aesthetically pleasing and functional at the same time. A great chair is not only visually attractive, but comfortable to sit in; a great typeface can be pleasing to the eye, and perform other functions as well, such as being legible for printing a newspaper, or on screen at body text sizes.
Like furniture and clothing design, type design is a craft, blending art and science. Thomas Phinney is a type designer who has made fonts for Google and Adobe, and is proprietor of Font Detective LLC, where he investigates forged documents involving fonts that did not yet exist, and other actual crimes against typography.
Phinney was on the board of ATypI from — Previously, he was chief executive officer of FontLab and a product manager at Extensis and Adobe. Subscribe Get Our Newsletter. Subscribe Now Subscribe Student Gift. Sign In Register. Follow Us. So does that mean you have a geology background, or you mostly work with maps? Like an investment banker?
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